Powered by Perspective

Industry Standard is a creative summit forged in Memphis. AAF Memphis has assembled a powerhouse lineup of local experts—craftsmen of marketing and design—ready to share the tools, techniques, and insights that set them apart in a competitive market.

Powered by perspective, this one-day event is calibrated to unite the community and inspire innovation. Join us on the production floor on June 13 to redefine the Industry Standard.

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Unite the
Community

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Learn from
Shared Ideas

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Redefine the
Standard

Schedule

Friday | June 13 2025

Morning Buzz | 8:00a - 9:00a in The Lobby

8:00 - 9:00a

Morning Buzz

• Registration desk opens
• Coffee and bagels provided
• Expo Hall Open

Marketing & Strategy | 9:00a - 12:00p in The Zone

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Welcome | 9:00 - 9:10a

9:10 - 9:40a

Shannon Briggs

Founder & Head Trailblazer
Campfire Collective

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9:45 - 10:15a

Milton Howery III

VP Marketing, Communications & Events
Downtown Memphis Commission

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Break | 10:15 - 10:25a

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10:25 - 10:55a

Penelope Huston

Chief Communications Officer
City of Memphis

11:00a - 12:00p

David French

CMO
Memphis Brand

Keynote Marketing & Strategy Presentation

Lunch (Provided) | 12:00 - 1:00p in The Lobby

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Creative | 1:00 - 4:00p in The Zone

1:10 - 1:40p

Shannon McCready

Sr. Design Manager, Extensibility and Developer Platform
Adobe

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1:45 - 2:15p

James (IMAKEMADBEATS) Dukes

Producer, Founder & CEO
UNAPOLOGETIC

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Break | 2:15 - 2:25p

2:25 - 2:55p

Dan Price + Chris Porter

Principals
Baby Grand

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3:00 - 4:00p

Amanda Dent

Creative Director, Archer
Volunteer, WYXR

Keynote Presentation

Happy Hour | 4:00 - 6:00p in The Lobby

4:00 - 6:00p

Closing Happy Hour

• Networking and mingling with speakers
• Complimentary wine, beer, and sodas
• Light snacks provided
• Expo Hall Open

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Punch In:

Your Ticket to Industry Standard

Your ticket is your all-access pass to a full shift of insight, innovation, and networking. Gain entry to all morning and afternoon speaker sessions, fuel up with complimentary coffee and snacks, enjoy a provided lunch, and clock out in style with a ticket to happy hour—where connections are made and ideas ignite.

AAF Member Ticket

$120

Non-AAF Member Ticket

$140

Student Ticket

$80

Purchase Tickets

Sponsorship Opportunities

Join us in laying the foundation for Industry Standard— Memphis’ premiere creative summit. As a sponsor, you’ll put your brand at the heart of the creative assembly line—gaining high-visibility placement, exclusive networking access, and direct engagement with industry professionals.

GET ON THE PRODUCTION LINE

From presenting partners to supporting sponsors, every contribution fuels the machine that keeps our creative industry running.

View Sponsorship Levels

READY TO GET TO WORK?